From concept to launch

An adaptive human-centered design process

Syncreate [Recovered].png — Brand Identity

What is the mission of the brand? Who is the audience? What are the core values?
Syncreate: A marketplace for creatives to showcase their art, connect, and create *together*.
Purple, as a symbol for creativity and community, was chosen to anchor the palette. A chalkboard font was used to further convey the collaborative purpose.

1 copy 13.png — Brand Guidelines

Typography, hierarchy, color theory, iconography, illustrations, photography, values, and overall tone.
How does the product experience *feel?*
Research, exploration, value defining.

Pricing Plan.png — Competitive Analysis

Identify, categorize, and evaluate our direct and indirect competitors. Highlight strengths and weaknesses of each company’s feature set, pricing models, advertising, content strategy, and more.

Product Strategy

Where can our product excel?

Offer unique solutions to the main problems that our competitors do not address. Alternatively, solve an overlapping problem more creatively and effectively than others.

UX Research

Establish a research plan to provide insight for the design process. Different tools and strategies used depending on the context and stage of the product, always creating a site map to organize content and layout information architecture.
For Syncreate, five User Personas were generated to represent each critical market segmentation.

Customer Journey Map (3).png — Customer Journeys

A visual storyline of each interaction a customer has with the product. Visualize the touch points, pain points, and strategize improvements to the overall customer experience. Invaluable for keeping the user as the center of gravity for the brand.

Low-fidelity Wireframes

Wireframes + User Flows

High-fidelity Mockups

iOS + Android Design

Prototyping

**iOS, Android, Web**
Simulating the future product’s interactions, gauging the usability and value of the app or website. Prototyping in all phases of design, before development and implementation.

Usability Testing

Gathering Usability Data and conducting research at all stages of the process and for continued maintenance of the product. Making sure the customer has the smoothest experience possible.
Use of Lookback, Maze.co, and Google Analytics to conduct remote testing and measure usage statistics.

Handoff or Launch

**iOS, Android, Web**
I have worked with iOS and Android developers for app development and I create responsive designs for web and mobile with Webflow.
Build pattern libraries, provide design annotations for specs and maintain strong communication with devs.

Music Composition

At Ethereal Flux, I’ve composed and produced music for product demonstration videos, promotional campaigns, app store videos, short films, nature footage, and artists.

Creating the cover art for my debut album was my bridge into the design world. Both disciplines share many parallels, despite operating in unique domains.

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